You know a brand when you see one. You instantly associate a certain image with just that brand. That image of quality and excellence has made household names out of companies like McDonald’s, KFC, Pepsi, and Coca-Cola. These companies are all household names, but their image, the name they bestow upon themselves, maybe something entirely different. That’s where branding comes in.
What is Branding?
Branding refers to how a company presents itself to its audience, and in today’s competitive business climate, it’s vital to have a brand that stands out. Branding is often thought of as big, expensive projects like logos and ad campaigns, but the reality is that your brand is the intangible feeling you carry or the conversation that starts when you meet someone.
It’s how you present yourself to the world, and it’s something that can impact your ability to earn and keep customers. Branding is more than just graphics and ads, though. It’s a living, breathing, evolving representation of your company – and a branding agency will help you realize that.
What is a Branding Agency?
The branding agency is an organization that specializes in developing and implementing branding strategies, logos, marketing, and other aspects of public image. A branding agency may consist of a single individual or a team of specialists. Branding agencies generally provide their services to both types of businesses, small and large, companies and nonprofits.
What does it do?
Branding agencies work with many different types of clients. They create logos, graphic elements, product designs, advertising campaigns, marketing collateral, and other materials that define the logos and values of their clients. Branding agencies also look for branding and design agency then often develop websites, brochures, and other printed materials, such as packaging and signage.
Branding agencies also may work with branding consultancies, who work with companies on the integration of branding strategies. Branding agencies manage the process of creating, managing, and promoting brands for a wide range of clients. They conduct market research, look at competitors’ brands, identify target audiences, design logos, name brands, taglines, and slogans, create marketing collateral, and manage all aspects of their client’s branding and marketing.
Overall, a Branding Agency helps companies connect with their consumers through design, marketing, and advertising.